The era of technology for technology’s sake is behind us. Innovation driven by real customer needs — ‘customer-
The three keys to AMD’s customer-centric innovation.
centric innovation’ — is the new path to leadership.” –Hector Ruiz
Founded in 1969 and based in Sunnyvale, California, AMD provides microprocessors, Flash memory devices, and silicon-based solutions for our customers in the communications and computer industries worldwide.
However, our focus goes beyond integrated circuits and transistors. AMD is committed to helping our customers — and their customers — take advantage of the phenomenal capacity of silicon to add value and help differentiate their offerings. To that end, AMD products are developed with customer needs always in mind and not for the sake of innovation alone. Stated more plainly, it means that AMD exists to provide real solutions for real customer problems that exist in the real world today.
We refer to this philosophy as “customer-centric innovation,” and it represents the guiding principle behind everything we do at AMD.
AMD at a Glance
Leading the industry to customer-centric innovation.
Founded in 1969 and based in Sunnyvale, California, AMD designs and produces innovative microprocessors, Flash memory devices, and low-power processor solutions for the computer, communications, and consumer electronics industries.
Innovation that’s customer-centric.
Since the beginning, our focus has gone beyond integrated circuits and transistors. AMD is committed to helping our customers—and their customers—use silicon to add value and help differentiate their offerings. After all, our customers’ success is our success. That’s why AMD products are always developed with customer needs in mind and not for the sake of innovation alone. We provide real solutions for real customer problems that exist in the real world today. It’s a philosophy we refer to as “customer-centric innovation,” and it represents the guiding principle behind everything we do.
Our vision is clear.
At AMD, we never rest on our laurels. Our determination and passion for what we do compels us to keep looking for the next opportunity to succeed. With corporate locations in Sunnyvale, California and Austin, Texas; and global operations and manufacturing facilities in the United States, Europe, Japan, and Asia, we’re one of the world’s leading integrated circuit manufacturers. We’re also among the market leaders in each of our core businesses: microprocessors, flash memory devices, and low-power processor solutions for the computer, communications, and consumer electronics industries.
The future is waiting.
Because our customers’ needs are ever-changing, AMD understands the value of looking towards—and keeping pace with—the future. To help ensure we meet our customers’ needs today and tomorrow, AMD invests in state-of-the-art technology research many years in advance of first commercial use. In fact, we’re well underway in developing high-performance technologies targeted at the second half of the decade.
Over the course of AMD’s three decades in business, silicon and software have become the steel and plastic of the worldwide digital economy. Technology companies have become global pacesetters, making technical advances at a prodigious rate — always driving the industry to deliver more and more, faster and faster.
However, “technology for technology’s sake” is not the way we do business at AMD. Our history is marked by a commitment to innovation that’s truly useful for customers — putting the real needs of people ahead of technical one-upmanship. AMD founder Jerry Sanders has always maintained that “customers should come first, at every stage of a company’s activities.” Our current CEO, Hector de Jesus Ruiz, continues to carry the torch, saying, “Customer-centric innovation is the pre-eminent value at AMD. It is our reason for being and our strategy for success.”
We believe our company history bears that out.
The AMD story is also shaped by a fervent belief in the merits of competition. Without free and open competition, innovation suffers. Therefore, the customer suffers, with fewer choices, higher costs, and slower growth. During every era of our existence, AMD has been dedicated to keeping the playing field open and fair for all comers, helping to ensure that our industry is driven to create technology that really works for people.
AMD’s dedication to customer-centric innovation and competitive spirit is an unbroken thread running from our early days in the integrated circuit business, through an ever-broadening product portfolio that now includes microprocessors and computing solutions, memory products, and connectivity solutions.
To discover how it all happened use the links at the top left side of each page.